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| Popular Wine Brands and labels | ||
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Labels For the vast majority of wines-- as with any other consumer product-- you have to have an attractive package to get noticed. Unlike many other products, however, wineries have the advantage of being able to apply almost unlimited creativity in their package and labeling design. The wine label, then, can play a huge role in the success or the failure of a wine, regardless of it's quality. Go into any wine shop and scan the racks and you will see everything from the minimalist approach to the outrageously flamboyant in label design. This is far more the case in the U.S. than in Europe and most of the other New World wine producing countries. A big difference between Europe and the U.S. is that most Europeans have a long and intimate history with wine. They buy wines based on the region , not so much the grape variety. In the U.S., we buy on grape variety such as Chardonnay and Merlot. And while European wine lables traditionally provide a lot of information about where the grapes come from and who made the wine, American wineries tend to focus on the name of the grapes in the wine. Since most Europeans buy their wine based on region and producer, there hasn't been much need to put alot of effort into coming up with flashy labels. In the U.S. however, loud and showy style packaging is almost a must to get noticed on the rack. In some of the larger wine stores you can find just about any theme you can dream up on a wine label. Some go for high art, others for cartoons, and animals of all sorts. Some wineries have opted for a retro-look in an effort to instill the notion of sophistication, and others have gone with the basic black and white label with a fancy script font to resemble the classic wines of Europe. Wineries know full well that many people buy wine simply on how appealing the label is. This is especially done to compensate for their lack of wine knowledge. That is why wineries invest so much time and expense in producing something that is so eye-catching. |
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| Popular Wine Brands and labels |
Popular Wine Brands
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